88% ‘would prefer apps’ to organise hotel stays

hotel owner: I-AM Hospitality Trends

The survey was completed by around 500 people aged 20 to 35 in the UK, Germany and France


A hospitality trends survey has revealed that 88% of people staying in hotels would prefer to reserve, check in and check out through a mobile app.

The survey, entitled ‘Exploring The Future of Hospitality’, also reported that 77% of people would like to request room service or other facilities using their mobile phone.

Other key findings include:

  • 80% of people would like to take virtual tours of hotels before booking
  • 91% of people would like the ability to choose their hotel room as they would a seat on an airplane
  • 85% of respondents think hotels should provide them with the opportunity to link their streaming devices such as Spotify or Netflix
  • 95% believe the hotel has a responsibility to introduce them to local culture
  • 94% would like their hotel to provide them with an itinerary of places to visit depending on their interests

The survey was commissioned by London-based international branding and interior design agency I-AM.

Pete Champion, I-AM group, said: “Consumers are requesting more control at all levels of their hotel experience. They want to build their own packages, receive transparency about costs, and cater their activities to their own interests and this is happening at many levels of the market.”

Published By Hotel Owner on 13th February 2018