TAKEOUTS: MULTISENSORY BRANDING WEBINAR 26th May 2021
If you missed our latest webinar in partnership with MassiveMusic, SEE HEAR FEEL: Resonance between sound and vision to deepen brand engagement, exploring storytelling through the senses and the role of multisensory branding .– check out some of the key takeouts here!
WHY MULTISENSORY BRANDING? WHY NOW?
With the ever growing variety of brand touchpoints and the increase in consumer expectations, there is an opportunity for brands to use sensorial branding to attract, engage and re-connect with consumers. The age of multisensory digital and physical concepts has arrived, sensory product & service experiences are at the core of brand management, find out how you can optimise the use of the human senses to provide a more holistic brand experience.
- THE AGE OF THE SCREEN IS EVOLVING AND CHANGING: 54% of people agree that they spend “too much time” on digital devices including televisions, video game consoles, computers and cell phone. YouGov, 2015
NEW SPACES MEANS NEW EXPERIENCES: In 2021, cars will become the new ‘third space’ for everything from date nights to man caves. Bonus: most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal. Pinterest Predicts 2021
AND THIS DOESN’T JUST MEAN PHYSICAL SPACES: There are so many ways to be heard…. Spotify, Discord, Alexa voice Search…
RENEWED FOCUS ON BUILDING THE BRAND: 70% CMOs agree brands have focused too much on performance at the expense of brand-building. WARC, 2020
THEORY OF SENSES: THE POTENTIAL OF MULTI SENSORY ACTIVATION
INSTINCT & EMOTION EXERT A FAR STRONGER PULL ON OUR RESPONSES & BEHAVIOUR THAN OUR RATIONAL THOUGHT
RESONANCE IS HARNESSING THE COMMON POWER OF THE SENSES
Want to see the full presentation or re-watch the webinar recording ? Want to book or find out more about our workshops? Get in touch here.
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