LIFE-LED Trends Report for 2022 31st January 2022
We bring you key Life-Led Trends for 2022 and beyond.
BUILDING THE FUTURE
We have reached a year of cautious yet positive optimism. A year of hope and trust towards science and technology, an outlook towards new ways to protect the environment and build lives around the community and a joyful reunion.
There is so much to look forward to: The Covid vaccine is transforming into research for cancer vaccines, open discussion about mental health creates space for freedom of exploration of the self, people are stripping away from identities that no longer serve them may it be gender identification, negative body image or embracing their ancestral roots, the internet is upgrading its capabilities to provide more freedom towards balancing work and life, there is more compassion towards life and nature and consumerism is shifting from a mindless habit to a mindful and purposeful ideal.
Delve into Communitas and the Fourth Space, and learn how to utilise Empathy and Symbiosis to create a flourishing world for your brand.
Sharing through environments that are built for the whole community. How to harness the power of joy by creating social bonding and engendering trust.
Let the Metaverse become your brand’s new playground. Re-imagine the world you exist in, building rapport in new dimensions.
Ensure your customers feel empowered and included by humanising your approach. Recreate a rich brand expression encompassing compassion, support and inclusivity.
Re-evaluate your brand position and develop to align with consumer Eco Concerns. Grow a more sustainable business that coexists and benefits the world around it.