SHOPPING WEBINAR : Life Led Shopping Destinations takeouts 21st October 2020
If you missed our latest shopping malls and retail webinar, Life-Led Shopping Destinations, exploring the future role of malls and reimagining shopping destinations to become relevant spaces for tomorrow’s customer. – check out some of the key takeouts here!
Are shopping destinations truly driven by the way people want to live their lives?
Even the world’s most popular malls face a future of uncertainty. The continued threat of e-commerce combined with the impact of the global pandemic, has meant malls are in desperate need of transformation. The challenge of the pandemic provides a once in a lifetime opportunity to revisit the role that malls play in our lives and redefine shopping. Malls and brands need new strategies to survive.
THE CURRENT ONE-DIMENSIONAL SHOPPING MALL MODEL IS FAILING TO ENGAGE WITH LARGE PARTS OF PEOPLE’S LIVES.
To make shopping malls relevant once again, we need to understand the shifts in consumer behaviour that are bringing their existence into question.
It is time to reimagine and repurpose shopping malls:
RE-ENERGISE THESE SPACES
RE-CONSIDER THER STRATEGY & STRUCTURE
RE-ENGAGE WITH THEIR COMMUNITIES
The key macro trends are global movements that are compelling changes in consumer behaviour. Fuelled by the macro trends we have the forces, which define the new norms and shifts across shopping experiences.
SO, WHAT HAPPENS WHEN WE MERGE CONSUMER TRENDS WITH THE FORCES THAT ARE DRIVING CHANGES ACROSS SHOPPING?
Shopping destinations can only be relevant by understanding their purpose in peoples lives. It is time to reimagine and reinvent shopping destinations based on how people want to live. How they want to connect, work, eat, shop, learn and play – a full life experience.
IT IS THE END OF ONE DIMENSIONAL SHOPPING DESTINATIONS AND THE START OF LIFE-LED SHOPPING DESTINATIONS.
REPURPOSE: YOUR CUSTOMER EXPERIENCE
A Customer Journey Workshop to create an omni-channel customer experience:
How to integrate a ‘Life-led approach’ to your customer journey?
How to increase footfall in low traffic areas?
How to repurpose idle or underused spaces?
How to increase engagement and integrate relevant digital interactions?
A workshop to learn a proven, systematic approach to customer experience than spans across physical and digital interfaces. Anyone responsible for driving innovation, growth, customer experience across physical and digital spaces could attend, including functional and cross-functional teams. This approach is to transform your customer experience and apply a life-led approach to your customer journey.
A workshop to reimagine your position and your experience strategy.
REDEFINE: YOUR BRAND
A Brand-Focused Workshop to swiftly and effectively define the foundations of your brand proposition.
Your brand has never been more critical, but its role and purpose are changing dramatically. This workshop helps you learn new tools and a process for more effective problem-solving and strategic positioning.
You will learn to develop a brand personality that will help you create engaging brand experiences for your customer.
RETHINK: YOUR STRATEGY
A Strategy Workshop to Learn & Apply Life-led Thinking.
Life-led thinking, a process that begins with understanding unmet and future customer needs. This collaborative workshop helps teams, individuals and companies discover and use Life-led thinking and leads to a method for transformation that encompasses trends, insights, ideation, concept development and leads to an action plan or brief for what to do next.
Want to see the full presentation or re-watch the webinar recording ? Want to book or find out more about our workshops? Get in touch here.
