LIFE-LED Food & Beverage Thought Piece, Joyous Reunion 28th February 2022
As we enter a positive and socially re-connected year, customers are excited to indulge in the experience of coming together again. This is the time to elevate the food and beverage experience to bring unforgettable, celebratory and joyous reunions – an experience people will choose to keep going back to.
Elevate the Experience:
The ease and habit of food delivery built over the past two years mean that customers anticipate receiving more than good food when they visit a restaurant or bar. There are three approaches brands can apply to elevate the F&B experience: rebuilding community, telling a story and prioritizing sustainability.
- People are hungry for an opportunity to get together (again) and rebuild their community.
- Tell your story to recreate the connection between your brand and your offer. Step out of the role of being a meal delivered in a box into being a wholesome experience.
- Help your customer make better choices by prioritizing sustainability for the health of the world and the people.
FIKA—A SWEDISH CULTURAL ATTITUDE THAT ENCOURAGES US TO TAKE PAUSE, ENJOYMENT AND SOCIALIZATION. FIKA IS A DAILY RITUAL OF ENHANCING COMMUNITY
KAFFE LANDSKAP, DENVER
CREATE OPPORTUNITIES FOR PEOPLE TO RECONNECT, INCREASING SOCIAL COHESION AND AMPLIFYING THE EXPERIENCE YOUR BRAND OFFERS.
73% OF CONSUMERS EXPECT WELLNESS TO BE AN ESSENTIAL ELEMENT OF A BRAND’S STRATEGY.
WE’VE CREATED IN-RESTAURANT ART PIECES EXPRESSING THE COMPELLING AND UNIQUE STORY OF THE COLONEL AND HIS BRAND
ENGAGE YOUR CUSTOMER IN A STORY SO COMPELLING THAT THE PEOPLE COME FIRST AND THE PRODUCT SECOND.
56% OF GLOBAL CONSUMERS SAY THAT STORIES AROUND A BRAND INFLUENCE THEIR PURCHASE DECISION.
ZERO-WASTE RESTAURANT, USING REUSABLE CONTAINERS, CRATES OR PAILS, AND FOOD SERVED ON PLATES MADE FROM RECYCLED PLASTIC BAGS.
REMEMBER THAT CONSUMERS CAN DETECT GREENWASHING; PROVIDE THEM WITH OPEN AND HONEST INFORMATION TO BUILD BRAND LOYALTY.
70 % OF PEOPLE SURVEYED WOULD PAY 35% MORE FOR BRANDS THAT ARE ENVIRONMENTALLY RESPONSIBLE.
IBM Research Insight
We take a life-led approach
Contact us to find out more about how to elevate your brand’s experience, to receive our Life-led Trends Report for 2022, information on our collaborative workshops or if you want to share a creative challenge.
Email us at [email protected]