LIFE-LED Digital Trends Report 25th April 2022

EXPANDING THE DIGITAL HORIZON

Standing at the cusp of the Metaverse, the year 2022 is providing, increasingly digitally literate consumers, with the tools to fully immerse themselves in a brand. Through beautifully designed websites, personalised recommendations and seamless tools, brands are able to pull their customers into the Fourth Space: a space where reciprocal interactions are possible and the fine line between the physical and digital merge.

At the start of 2022, Global internet users had increased to 4.95 billion. Internet penetration now stands at 62.5% of the world’s total population. Research from GWI reveals that the “typical” global user now spends almost 7 hours per day using the internet across all devices.

In this growing and ever-changing environment, how can brands differentiate themselves?