I-AM Shift TAKEOUTS: The Next Generation Of Convenience 11th November 2019
If you missed out on our latest trends event exploring the future of convenience, Check out some of the key take-outs below!
Titled HERE:NOW, we presented research and trends defining next-generation of convenience, exploring what consumers want from brands and services and putting a spotlight on the innovators creating concepts to challenge traditions and meet new customer needs.
All supported by an analysis of consumer attitudes towards convenience. With our research based on 2000 consumer interviews across the UK, we revealed findings that are sure to inspire designs, strategies and operations in the industry.
Convenience today is primarily linked to how efficient and mindful the purchase experience is, meaning that payment methods are particularly important. From speedy and easy payment solutions through digital transactions to trusting the consumer with ‘buy now pay later’ arrangements, brands need to flex and adapt to changing consumer needs and lifestyles.
Consumers are expecting more and more from brands, which can make it hard for many to sustain themselves. Convenience formats can be rapidly achieved by partnering with other brands and services to create new avenues for the customer experience. By considering your physical spaces and existing facilities, you can begin to provide more than your principal offer.
Check out the full report on www.i-amshift.com