Not another sandwich

Vital Ingredient Restaurant Brand Refresh & Interior Design

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion.

Wholesome and Tailor-Made

The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way.

The Result

The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

What we did

Brand Strategy
Brand Positioning
Brand Identity
Competitive Market Review
Interior Design
Packaging Design