I-AM created a brand identity
and environment that connected
with the students and their
busy lifestyles.
Marketing Director University of Birmingham

University of Birmingham Education Cafeteria Interior Design

The University of Birmingham approached I-AM to create campus food destinations that would attract and engage with the students. The new interior design concepts had to be vibrant, energising and fast-paced.

Fresh Brand Direction

I-AM created a clean and fresh brand direction with different formats of restaurant and cafe designs for various spaces around the campus. A visual language was developed for promotional communication that appealed to a student audience.

What we did

Brand Identity
Brand Application
Visual Language
Interior Design