I-AM have succeeded in creating
a destination shopping experience which has led to us exceeding sales targets.
Marketing Director Tower of London

Tower of London Retail Brand Strategy & Interior Design

As the most visited attraction in the UK, the Tower of London
was not making the most of retail opportunities. Expansion in a previous project created the physical space for an ambitious and extensive retail proposition, which was yet to be fully realised.

A Retail Experience with History and Heritage

The interior design aim was to design a retail experience that takes cues from the history and heritage that is unique to this attraction. Taking inspiration from legends and from the tower’s history as a fortress, I-AM created designs that included ghostly and gothic imagery. Chainmail was innovatively used to create zones in the store and gothic features such as red staircases created a yet more imposing and striking aesthetic.

The Tower of London now hosts a unique retail proposition. The retail environment has increased dwell time and has consistently exceeded its sales targets.

What we did

Brand Strategy
Brand Application
Retail Strategy
Store Design

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved