The collaboration has been a wonderful journey and we are incredibly proud of the first fruit of our labour Center Hotel Laugavegur, Stökk grab & go and Lóa Bar & Bistro, all of which have exceeded our expectations with record sales since the launch.
Sara Kristófersdóttir CCO of Center Hotels

Creating the first grab ‘n go concept in Iceland

Stökk is a grab-and-go food experience which is located on the ground floor of Center Hotel Laugavegur in Reykjavik, Iceland. This proposition was created to fulfil a gap in the market for food on the go in Reykjavík for tourists and locals alike. The concept of Stökk meaning ‘to hop’ is centred around the idea of exploration – both of the city and the wider outdoors.

We created a clean and minimal environment with a utilitarian aesthetic, incorporating fast-paced seating areas with bar-style tables and stools. The communication across the space is simple and clear, with touches of personality through quirky graphics prompting customers to get outdoors and explore. A key feature within the space is a hand-painted mural by a local Icelandic illustrator, which reinforces the local and community-minded spirit that Center Hotels embraces.

What we did

Brand Strategy
Brand Identity
Visual Language
Signage & Application
Interior Design
Website Design
Packaging Design
Illustration, Photoshoot and Film Art Direction
Uniform Design