The first store opened at over double required sales and is now trending 50% higher
Jade Swaby Creative Design Manager, KFC

KFC New Concept Interior Design & Communications Strategy

Designed by London based brand experience agency I-AM, this is the first KFC in the country to feature the latest format, created especially for bustling city centre locations.

The new design marks KFC’s return to developing new restaurants in the high street, so customers can get KFC wherever they are. It sets a new standard, featuring a contemporary, friendly and informal atmosphere with bar stool seating, a new material palette, and new artwork complemented by wire-mesh chicken installations perched in the lobby.

The new concept has been a huge success and forms part of KFC’s plans to expand significantly by 2020.

KFC logo colour
What we did

Customer Journey Planning
Interior Design
Communications Strategy

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved