The standards of store presentation are higher and staff awareness of how to create
a positive customer visit has increased along with store sales.
Denis Verteletsky Chief Commercial Officer, MTI, Shoes & Apparel Division

Plato Retail Brand Strategy & Interior Design

I-AM were enlisted by Ukrainian retail group, MTI, to help overhaul and reposition their range of footwear brands.

Exiting brand, Plato, was positioned as the fast fashion ‘Value’ offer within the group, selling discounted own-brand products and opportunity and clearance lines from famous stock from international brands.

A ‘sale clock’ strategy was implemented in which a time clock
and increasing rates of discount are used to push clearance product through.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

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