The standards of store presentation are higher and staff awareness of how to create
a positive customer visit has increased along with store sales.
Denis Verteletsky Chief Commercial Officer, MTI, Shoes & Apparel Division

Plato Branding & Interior Design

I-AM were enlisted by Ukrainian retail group, MTI, to help overhaul and reposition their range of footwear brands.

Creating Plato’s ‘fast fashion’ offering

Exciting brand, Plato, was positioned as the fast fashion ‘Value’ offer within the group, selling discounted own-brand products and opportunity and clearance lines from famous stock from international brands.

A ‘sale clock’ strategy was implemented in which a time clock and increasing rates of discount are used to push clearance product through.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved