Panchshil Branding & Brand Hierarchy
Panchshil, a high-end real estate company based in Pune, has built several iconic buildings including luxury hotels. Panchshil wanted to increase awareness amongst the general public in Pune that it was they that had built these local landmarks.
I-AM were asked to employ their expertise in real estate branding to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. I-AM were also asked to look at the tone of voice and visual language of the brand.
I-AM created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a sense of premium luxury.