Montessori Education Brand Identity & Brand Application
Montessori education is famous for its emphasis on independence, freedom and discovery and is practiced in 30,000 schools worldwide. Montessori approached I-AM to refresh their existing branding as it was a tired format and they were keen to be viewed as a credible, contemporary outfit.
I-AM succeeded in developing a new brand language and identity for Montessori that included colour ways, logo and tone of voice. It combined Montessori’s innovative take on childhood education with a smart, intelligent brand that portrayed Montessori as a credible organisation that holds education at its core.