Bringing traditional Egyptian street food to the high street

Koshari Street Brand Strategy & Packaging Design

I-AM were approached by the founders of Koshari Street to design a full brand identity and retail concept for their fast-casual Egyptian street-food concept.

The Design Process

The remit of the work by I-AM covered everything from logo design and name generation to digital design. Alongside this, I-AM worked with food experts to tweak the flavours for British palates and add finesse to the final offering for the UK market.

Pop-Up Tasting Events

To promote the launch of the brand, I-AM organised a series of pop-up tasting events designed to introduce the public to the satisfying, natural and healthy benefits of Egyptian street cuisine.

What we did

Brand Strategy
Brand Identity
Brand Application
Name Generation
Packaging Design