Designing a diversified shopping destination & bringing nature indoors.

Bringing Nature & Inspiration to the Shopping Environment

Kanyon is a multi-purpose complex located in Istanbul Turkey, it brings together 160 stores, offices, a residential block with 179 residential apartments.

We worked with Kanyon to create an engaging environment to fit into their latest open-air shopping destination. The concept we designed consists in being an entertaining yet reassuring environment with bursts of greenery, for people to relax as well as discover, experience new products and events at their own leisure.

Our main objective across this project was to offer the mall’s retail tenants an alternative outdoor display for commercial and sales opportunities, as well as increase footfall by considering evolving consumer behaviours following the pandemic. In response, we designed a modular marketplace, which entices visitors to browse and shop whilst also feeling safe thanks to the open-air and spatial layout.

The look and feel aims to bring nature indoors whilst allowing different products and services to interact with people in an organic and authentic manner. We carried out both the architectural design and brand application of this retail concept, making sure it catered to various consumer needs by drawing out multiple customer journeys within this flexi-space.

This new retail environment is diverse, from a great selection of food & beverage, to various pop-up stores as well as a venue dedicated to music and other events that change weekly. This space is set to continue to evolve as KanyonAir looks to incorporate innovative solutions and build on how this flexible green area can better serve with its consumers and residents.

 

What we did

Architecture
Brand Application
Customer Journey

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