We are delighted with the fabulous concepts by I-AM. Every time I go to the stores I remember I-AM and their amazing team!
Valeriia Tolochina Head of Marketing, MTI Group

Intertop Brand Strategy & Interior Design

As part of our review of Ukrainian retail group MTI’s strategic footwear offer, I-AM implemented a ‘quick win’ strategy for main brand, Intertop. This included re-merchandising, adjacencies, relaying and improving presentation. These measures increased performance by 5-25% across the full portfolio of stores.


The brand’s children’s offer was also branched off as a separate entity, Intertop Kids, to more effectively serve Intertop’s youngest customers.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design