Intertop Brand Strategy & Interior Design
As part of our review of Ukrainian retail group MTI’s strategic footwear offer, I-AM implemented a ‘quick win’ strategy for main brand, Intertop. This included re-merchandising, adjacencies, relaying and improving presentation. These measures increased performance by 5-25% across the full portfolio of stores.
The brand’s children’s offer was also branched off as a separate entity, Intertop Kids, to more effectively serve Intertop’s youngest customers.