The branch looks fabulous. Everyone loves it; it’s different, fresh and vibrant
Vijay Ramchandran Head of Marketing, Products and Customer Experience, Personal and Business Banking

IDFC Banch Branch Interior Design & Customer Journey Mapping

The Indian Development and Finance Corporation (IDFC) had a reputation as ‘the firm’ that looked after the diverse needs of infrastructure development, supporting companies to gain the best return on investments. In April 2014, following a decade long lull in licenses being issued, IDFC became the latest firm to receive its banking license.

In a market with well-entrenched players, IDFC Bank needed to differentiate its services and offering. Banks within India are seen more as product pushers and less as solution providers. IDFC Bank saw this as an opportunity to position itself as a true financial services provider, by keeping the needs of the customer first. Thus was born the idea of the “Un-Bank”.

Customer Journey Design and Interior Process

The project began with I-AM carrying out extensive audits in the banking sector and mapping a distinctive and memorable customer journey, a first within the Indian banking sector. I-AM created a solution that merges the banking and retail industries and draws inspiration from international brands. The revolutionary IDFC Bank branch interior design for the Modern Indian revolves around the principles of being fresh, professional, friendly and approachable.

The first IDFC Bank branch opened in October 2015 and the design will be rolled out across the country.

What we did

Customer Journey mapping
Branch design
Interior Design
Brand Application
Roll out

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved