I-AM were brilliant to work with and the execution was spot on.
Jason Goldberg CEO of Hem

Hem Retail Pop-Up Interior Design & Project Management

I-AM helped design the concept pop-up store for Berlin’s premier furniture and accessories brand, Hem, which formally opened in the heart of London’s West End in September, 2015.

The Creative Process

With an interior design brief to create a space that expressed the Hem values, I-AM began the creative process by sending a team to Berlin for an in-depth brand review and store tour with the Hem team.

Then, over the course of two months, the I-AM team secured a high-profile shop space in Earlham Street, Seven Dials (Covent Garden) and, working closely with Hem, designed a complete in-store experience.

Jason Goldberg says: “The location of the pop-up store is fantastic. Particular recognition goes to the customer journey planning, which was faultless and the warehouse aesthetic to the basement we are very pleased with.

“In addition, the consistency of the Hem birds from the window display, through to the double height bird tower, has generated huge talkability among customers,” he concluded.

What we did

Interior Design
Merchandising Strategy
Location Sourcing
Staffing
Environmental Graphics
Project Management

tttHem window with Drum Awards logo col
Hem window with Drum Awards logo col
Hem window with Drum Awards logo col
Hem window with Drum Awards logo col
Hem window with Drum Awards logo col
Hem window with Drum Awards logo col


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved