Designing a Modern & Friendly Energy Brand
We worked with Flow & Ebb to create a fresh compelling re-brand. With the aim of shifting it’s positioning to become a leader in energy & sustainability management for any buyer of energy at scale, we helped Flow & Ebb iterate its brand story and communicate its’ large range of services in a modern, user-friendly and clear style.
Flow & Ebb’s sophisticated and full encompassing energy management solutions can quickly feel cold and complex, we were tasked to make the brand and offering feel warmer and more approachable. To do this, we designed a series of functional yet friendly visual assets and applied it across the various brand touchpoints. We began with a new logo design that reflects their modernity, playing on black and white keeping it professional but adding a touch of teal on the “&” to give it a punch of colour, making it feel more stimulating. After the logo design, we strengthened the brands colour palette and sourced photography to work alongside their various brand assets. We designed new iconography, that assist its customers in associating and understanding their various solutions and services. We also applied and created multiple background patterns to use across their digital communication collateral and stationery.