Fixation Brand Communications and Location Sourcing
Earlier in the year I-AM began work with stylish new bike brand Fixation London, to help source the ideal location for a pop-up store and to work on a retained basis through our brand communications department.
I-AM introduced Fixation to close contacts Shaftesbury Estates to help find the ideal location for the shop within the Carnaby/Seven Dials areas – a preference for the brand.
I-AM worked closely with both parties to identify location possibilities and latterly introduced Fixation into the fold to pinpoint the chosen destination from the shortlist.
Store Location and Interior
The result was the beautifully sized 5 Earlham Street space in Seven Dials, previous long-term home of clothing brand All Saints, and two floors or raw, rugged, exposed and distressed facia.
What followed for Fixation was a quick-fix turnaround to prepare the shop for the grand opening on Thursday May 28, which was attended by more than 60 guests ranging from press, opinion formers along with friends and family.
I-AM has also arranged various collaborations for the store and event launch as well as showcasing the brand at our own Sessions event.
We continue to represent Fixation London with all their PR requirements.