A seasonal pop-up campaign
to promote Spring/Summer collections

Fashion Fling Pop-Up Event Strategy

As part of an ongoing relationship with McArthurGlen, I-AM Beyond were asked to create and deliver a seasonal campaign to promote the new Spring/Summer collections for 2013.The campaign was to be rolled out nationally to promote the brands in centre and align McArthurGlen with premium fashion-forward brands.

Launching the Fashion Fling Event

I-AM Beyond created Fashion Fling, an accessories focused pop-up concept that was activated across eight key McArthurGlen sites. The pop-ups were delivered in collaboration with Grazia with a feature in the magazine as well as stylist and brand talks with the editor in centre. I-AM Beyond conceptualised and rolled out a turn-key solution that included a full campaign identity, promotional collateral and hiring and training promotional staff. The pop-up campaign was rolled out across a two-week period, all of which was overseen by an onsite project manager.

The campaign stimulated an uplift in footfall at the outlets and this was coupled with an increase in value per purchase. During the campaign, McArthurGlen also enjoyed a rise in social media acquisition.

What we did

Brand Identity
Promotional Collateral
Hiring & Training Staff
Pop-up Production
Roll Out Management
Project Management

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Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





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We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved