Adapting global bank
design locally

Eurboank Tekfen Brand Identity & Branch Interior Design

Eurobank Tekfen is a member of the EFG Group, an international banking conglomerate that is active in over 40 countries. I-AM were commissioned to design the bank branding and the interiors for Eurobank to reflect the bank’s differentiating elements from their competitors, specifically their speed.

Eurobank Design Concept

I-AM created a design concept that follows the bank’s global design approach but enriches the design with various local details. Unconventional forms were used in order to create a unique visual language and a comforting environment that makes customers feel comfortable and secure. Surprising ‘signature’ design elements were implemented across all visual touchpoints to achieve a coherent brand portrayal.

The result is a welcoming and innovative interior and brand design that has been embraced by customers. I-AM’s design concepts have been applied to Eurobank Tekfen branches across Turkey.

 

What we did

Experience Design
Branch Design
Brand Identity
Brand Design
Brand Application

ttt


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved