Working with I-AM was a stimulating process. I am delighted with the interiors and the branding. They have done Ethos proud
Jessica Kruger COO of Ethos Foods (UK)

Ethos Branding & Interior Design

Ethos is a contemporary, fast-casual dining concept offering a selection of healthy, meat-free food to the high street. It is located in the heart of central London, a stone’s throw from Oxford Circus station.

Creating the Ethos Brand

I-AM worked with entrepreneur Jessica Kruger to bring the Ethos concept to life, creating a chic and premium space, based around the ideas of quality and abundance. Designed with the customer at its heart, the interiors and lay out have been carefully crafted to optimise customer flow and to provide a dynamic environment in which to dine. Rather than serving the food in the standard self-service buffet configuration, it is served on circular counters to give the idea of abundance, as you would find a ‘fruit in the forest’. The design elevates the dishes and tempts customers to try them all.

The interior is highlighted by touches of blues, golds and silvers, against a neutral palette, making for a discrete, yet luxurious atmosphere. Birch trees make for a striking feature in the restaurant design, with over 4m high trees standing majestically and delivering a natural and organic element. The result is a stunning and unique restaurant brand, which attracts meat and non-meat eaters alike.

ethos logo
What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

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ethos logo
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ethos logo


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved