East Street Restaurant Experiential Marketing & Event Strategy

East Street is an innovative new restaurant combining the tastes of Thailand, Vietnam, Malaysia and Singapore in a unique environment based near Oxford Circus. Having worked with the
I-AM group on a full turnkey solution to their new restaurant proposition, the team at East Street asked I-AM Beyond to generate an alternative launch strategy for their restaurant to gain maximum exposure for the new concept.

I-AM Beyond generated a fully integrated campaign to gain traction within the restaurant’s target market. The strategy worked across several below-the-line channels including a social media campaign, an influencer strategy to engage foodie bloggers and journalists and a lunch day filled with guerrilla stunts and promotions.

I-AM Beyond have implemented and managed the launch strategy and the response has been overwhelming both in terms of coverage achieved and direct footfall to the restaurant.