Since working with I-AM,
like-for-like sales at East Street have increased by 75%.
David Fox Founder, East Street

East Street Restaurant Experiential Marketing & Event Strategy

East Street is an innovative new restaurant combining the tastes of Thailand, Vietnam, Malaysia and Singapore in a unique environment based near Oxford Circus. Having worked with the I-AM group on a full turnkey solution to their new restaurant proposition, the team at East Street asked I-AM Beyond to generate an alternative launch strategy for their restaurant to gain maximum exposure for the new concept.

Launching East Street Restaurant

I-AM Beyond generated a fully integrated campaign to gain traction within the restaurant’s target market. The strategy worked across several below-the-line channels including a social media campaign, an influencer strategy to engage foodie bloggers and journalists and a lunch day filled with guerrilla marketing stunts and promotions.

I-AM Beyond have implemented and managed the launch strategy and the response has been overwhelming both in terms of coverage achieved and direct footfall to the restaurant.

What we did

Event Management
Event Production
Event Strategy
Guerrilla Marketing
Influencer Programme
Social Media Strategy