Douglas & Gordon Branding & Interior Design

Douglas and Gordon bring a highly civilised and innovative approach to estate agency. They wanted to gain an advantage in a competitive sector by expressing their unique qualities through a professional, innovative and distinctive brand experience.

Re-inventing Douglas & Gordon

I-AM were asked to design premium modern environments and a memorable client experience that reflected the brand’s personality. I-AM proposed a bespoke design solution in the form of a rich, warm and inviting family of modern property showrooms. I-AM also developed a strategic, advice-driven process that showcases the role of the estate agent.

We have pioneered the concept of blending digital with interior design, integrating large-scale interactive digital media. The concept has been implemented by I-AM across the Douglas and Gordon estate, each with its own personality. Refreshed branches show significant uplift, improving levels of business while reinforcing the brand’s values and its unique proposition.