New Home New Life, Where the Land Meets the Sea

Urban Escape Inspired Residential Branding

We worked with ICY to create a new residential concept, Denizkoru. The objective was to create residences that represent a haven from the modern world – nested within two beautiful natural surroundings – the forest of the Belgrad and the sea of the Bosphorus .

The concept plays on the idea of juxtaposition and connections, of both the environment and the residents that live there. We developed a suite of assets to promote these new residences, inspired by nature and the idea of an urban escape and the beginning of a new home and new life.

What we did

• Brand Audit
• Brand Architecture
• Branding
• Brand Strategy
• Brand Guidelines
• Signage & Application