Cloud 7 Hotel Brand Creation & Interior Design
I-AM designed the brand, interior design and digital elements of Cloud 7, a new ‘smart hotel’ in Istanbul’s Ataköy Marina. With the motto of ‘dream, discover, inspire, live, meet and share’ the concept behind the design emphasises technology and communication innovations to encourage guests to interact with each other and their surroundings.
Cloud 7 Hotel: a new ‘smart hotel’ concept
Instead of traditionally defined spaces, the ground floor reception-less social area is a space to share a snack, nestle in an intimate nook with a magazine or a tablet, or make new friends in a café bar that feels familiar, run by a local specialist.
Cloud 7 Hotel Digital Design
Technology is integrated throughout; guests check in and out using tablets and even the art on the walls is instantly available to buy using just a smartphone.
Cloud 7 responds to the fast pace of the city and travelling lifestyle and the company aims to open another 15 hotels in the near future. I-AM’s brand and interior design concept is globally applicable, with a balance of locally customisable characteristics that ensures an authentic experience for every guest.
Contact I-AM to discuss your hotel brand design
We have years of knowledge in helping hotel brands re-establish themselves in the modern market. Our strategic approach allows your core values to come to life in true design. If you would be interested in having a discussion, contact us today to speak to a member of our experienced team.