A new market for the ultimate performance brand

Castrol Retail Branding

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008.

Iconic Branding & Visual Identity

In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance.

The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown.

Castrol branding
Castrol Logo
What we did

Brand Strategy
Brand Mark
Brand Identity
Visual Language

tttCastrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding
Castrol branding


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or speak with Jen Kuhn by calling +44 (0)20 7613 4114

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved