I-AM worked closely with Vita Mojo founders Nick and Stefan to create and develop the brand for their new tailored food concept.
Vita Mojo provides food tailored to one’s lifestyle. It caters to personal needs, fitness and health goals and operates through an entirely digital platform. Working with esteemed chefs and nutritionists Paul Davies and Helene Patounas, the menu is available to order online for collection from the Vita Mojo flagship in St Pauls, London site.
Designing a digital identity for Vita Mojo, I-AM brought personality and life to the brand whilst also ensuring ease of ordering and optimal customer experience. I-AM designed the graphic language, food photography style, indicative promotional material, packaging design and general brand language with these objectives in mind. With a colour palette dominant in fresh blues and greens, the relationship between technology and active, healthy lifestyles is achieved, along with clean and direct typography, vibrant photography and DNA-like icons with accompanying annotations.