We are thrilled with the hard work and dedication that I-AM Beyond showed in the Oxford Street store opening and wouldn’t hesitate to work with them again.
John Haug Head of Marketing, Vero Moda

Vero Moda Retail Branding & Experiential Marketing

I-AM Beyond were commissioned to create the launch campaign for the flagship Vero Moda store on Oxford Street, London. Centred around one core concept – the ‘Fill It For Free’ gold bag.

This concept created a core for the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online.

Within just a few weeks, I-AM Beyond generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 30 fashion media titles as well as over £500k of UK press coverage.

I-AM Beyond have subsequently gone on to work with Vero Moda across both global and local marketing strategies and activations.

What we did

Brand Awareness
Event Management
Event Production
Fashion Bloggers Outreach
Digital Marketing Strategy
Marketing Strategy
Production Management
Social Media Strategy
Social Media Implementation