I-AM responded with a brilliant retail design solution for the changing needs of travellers and the new commercial landscape of the next decade.
Paul Neeson Head of Retail, Dublin Airport Authority

The Loop Transport Brand Identity & Brand Strategy

The Loop brand was created to elevate Dublin Airport Authority’s shopping experience into a powerful brand that could stand alone across different locations and mediums as a sign of great retail.

The Loop name and mark are ‘a line of motion connecting people and places’. Inspired by both the aviation world and natural forms, the visual language is a dynamic and contemporary execution with a sophisticated palette of colours and materials.

As an emporium of products and brands the Loop brand language acts as a stage to show products in their best light, online and in the airport stores.

What we did

Name Generation
Brand Strategy
Brand Identity
Visual Language
Retail Signage
Website Design
Product Guidelines
Advertising Style
Brand Hierarchy