The first store opened at over double required sales and is now trending 50% higher
Jade Swaby Creative Design Manager, KFC

KFC New Concept Interior Design & Communications Strategy

Designed by London based brand experience agency I-AM, this is the first KFC in the country to feature the latest format, created especially for bustling city centre locations.

The new design marks KFC’s return to developing new restaurants in the high street, so customers can get KFC wherever they are. It sets a new standard, featuring a contemporary, friendly and informal atmosphere with bar stool seating, a new material palette, and new artwork complemented by wire-mesh chicken installations perched in the lobby.

The new concept has been a huge success and forms part of KFC’s plans to expand significantly by 2020.

What we did

Customer Journey Planning
Interior Design
Communications Strategy