From Bank Branch to Life-Led Experience Hub.
Expertise
User / Customer Insight
Customer Journey Mapping
Service Design
Branded Experience and Interior Design
Brand Application
UI and UX Design
Community Building
800+
Daily Visitors
Architectural Yearbook Winner
1K+
App Downloads in One Month
Transform the branch space in to a place to build lasting connections with the community.
With fewer clients visiting the branch as a result of their digital platforms, İşbank sought new ways to connect to present and future customers while also creating opportunities for the community to use the space and explore retail and cafe offers.
Utilising the İşbank ecosystem to create a hub for people to work, shop, play and learn.
A New Generation Banking Concept
A thorough service design process provided us with the insight to create a space the brand envisioned. It also informed our strategy to curate a welcoming experience that specifically catered to people with low branch visit frequencies.
Breaking Away from Corporate Design Language
İş Mekan was designed with the colours and illustrations representing a new generation that differ from the corporate colours of İş Bankası. The wooden panels used on the facade transform the space into a modern and enjoyable living area, away from the corporate bank architecture, appearing unexpectedly amongst the historic buildings of the area.
In creating a new generation living and working space, I-AM worked with us not as a consultant but as members of our team. Their guidance and efforts helped us create this extraordinary space.
A Digital Gateway to the Physical Experience
The İş Mekan app is a true extension of the space and allows users to experience services seamlessly by reserving and accessing meeting rooms with just a few taps. Visitors can even order coffee directly from the app. Following our user centric design principles, we made sure that the app serves as an assistant, suggesting the most relevant actions for each step of the journey; ensuring a smooth and efficient visit.
Generate Excitement and Joy
The app keeps users up to speed on a variety of events and courses and allows them to easily reserve their space. Because one of the app's goals is to promote foot fall, we used a visual language that conveys curiosity with components that generate a sense of urgency to get user excited about their next visit. Furthermore, for the display of the products featured in İş Mekan spaces, we developed a design language that inspires people to come to the store and try them out.
